Welcome to 1×10, where we ask 1 inspiring human 10 questions about how they are using cycling as a force for good. Read on to learn about F.K. Day, Co-Founder and Executive VP of SRAM Corp & Co-Founder and Chairman of the Board of World Bicycle Relief. No big deal; just co-founder of the company that creates/distributes the components (SRAM, Rock Shox, ZIPP, Truvativ, and more!) that so many of us use day-in and-out AND a visionary nonprofit organization using bikes to help people all around the world overcome the challenge of distance, achieve independence, and thrive! Now that’s what I call a Virtuous Cycle! Learn about his most memorable ride, how he’s using bikes to do good, and more in his 1×10 interview. And if you’re inspired, join them in their race to empower 5,000 people in need with life changing bicycles by June 30 #RacingtheSun.

1. How / why did you fall in love with cycling?

Cycling is the ultimate expression of freedom and I have serious authority issues.

2. Favorite Bike (that you own or covet)?

The one World Bicycle Relief uses for our programs in developing countries. Every ounce of the Buffalo Bicycle was designed specifically to meet the end user’s needs in rural Africa.

“Every ounce of the Buffalo Bicycle was designed specifically to meet the end user’s needs in rural Africa.”

3. What’s the most memorable ride you’ve done, and what happened?

Night riding down Mt Tam in Marin, San Francisco – before it was illegal.

4. Who do you admire in the cycling world?

My brother, Stan Day, Founder and Chairman of the Board of SRAM Corp. He is the consummate leader, taught me everything I know and is my best friend.

“My brother, Stan Day, Founder and Chairman of the Board of SRAM Corp. He is the consummate leader, taught me everything I know and is my best friend.”

5. Top tip for a new rider, or a cyclist about to take on a new challenge?

Follow your heart and have fun. The freedom and joy are intoxicating.

“Follow your heart and have fun. The freedom and joy are intoxicating.”

6. Favorite trend or innovation in cycling?

All of them!

7. What are you doing to use cycling as a force for good?

Thanks to our supporters, World Bicycle Relief is providing hundreds of thousands of bicycles to men, women and children in developing countries whose lives are blocked by the barriers of distance. Designing these bikes and their components to serve the end user’s needs is my life’s work.

“Designing these bikes and their components to serve the end user’s needs is my life’s work.”

8. Thinking about the work you’re doing, what do you see as the potential change for people or the planet? If you are successful, what impact will you have?

When you provide a bicycle to someone whose only transportation option is walking, you create a powerful revolution in their life. You empower them to change their own life and the world around them.

“When you provide a bicycle to someone whose only transportation option is walking, you create a powerful revolution in their life.”

9. What’s your biggest challenge/obstacle to success?

Finding great people to work with and partner with is key. When you do that, great things happen.

10. How can people help? Where can they learn more about your work?

The need for reliable transportation in developing countries is immense. You can help us spread the word about the Power of Bicycles to transform lives at the bottom of the economic pyramid. Or better yet start a fundraiser. Use your love of biking, baking or anything in between to put a bicycle into the hands of a girl student who lives miles from school.

“Use your love of biking, baking or anything in between to put a bicycle into the hands of a girl student who lives miles from school.”

F.K Day is the Co-Founder and Executive VP of SRAM Corp & Co-Founder and Chairman of the Board of World Bicycle Relief.

Edited by John Kim. When he’s not out for a ride, John uses his expertise in Corporate Social Responsibility to help companies do well by doing good. Find him at virtcyc@gmail.com or VirtCyc on twitter or instagram.